Using Cartoons to Teach Students Important Behavior

Culture in Marketing Essay - 4606 Words

Thompson 4th Edition International Marketing Strategy Isobel Doole and Robin Lowe Social and Cultural Factors Social and cultural factors influence all aspects of consumer and buyer behaviour. The difference between these factors in different parts of the world can be a central consideration in developing and implemting international marketing strategies. Social and cultural forces are often linked together whilst meaningful distinctions between social and cultural factors can be made in many ways by the way the two interact and the distinction between the various factors is not clear cut. Differences in languages can alter the intended meaning of a promotional campaign and differences in the way a culture organises itself†¦show more content†¦Customs are evident in many events in ones life e.g birth, marriage, death and at key events in the year e.g Christmas, Easter, Ramadan etc. Such components as values beliefs and customs are often ingrained in a society and many of us only fully realise what is special about our own cultures, its beliefs, values and customs when we come into contact with other cultures. This is what happens to firms when they expand internationally and build up a market presence in foreign markets. O ften the problems they face are a result of their mistaken assumption that foreign markets will be similar to their home markets and so they can operate in a similar manner. Frequently in international markets the toughest competition a firm may face is not another supplier but the competition or beliefs as a result of cultural differences. This means that for a company to succeed in that market they often have to change ingrained attitudes to the way they do business. The beliefs and values of a culture satisfy a need within society for order, direction and guidance. Thus culture sets the standards shared by significant portion s of society which in turn sets the rules for operating in that market. Hofstede (2001) identifies a number of layers within a national culture. Layers of Culture - A national level according to ones country which determines our basic cultural assumptions. - A regional/ ethnic/ religious linguisticShow MoreRelatedMarketing American Culture1175 Words   |  5 Pagesï » ¿Marketing American Culture The average adult in the United States will look at the mirror and think that they have their life in control and do not feel the need to do anything about it. The average depressed adult may look and see a sad reflection, and upon seeing this they will seek out help, be it a doctor or a close friend. This is just an example of what the average American would do if they were sad, because in different cultures, people see depression differently because of various definitionsRead MoreInfluence of Culture in Marketing7448 Words   |  30 PagesI. Culture I.1 How to define culture? Culture is a system of shared beliefs, values, customs, behaviors and artifacts that the members of society use to interact with their world and with one another. It is a combination of thoughts, feelings, attitudes, beliefs, values, and behavior pattern that are shared by racial, religious, ethnic or social group of people. Anthropologist James Spradley believes culture to be :†the acquired knowledge people use to interpret experience and generate behavior†Read MoreThe Marketing Of Promotional Culture1889 Words   |  8 Pagesfollowing case study will evaluate the reach of promotional culture in relation to my chosen artifact, one of the most popular luxury sport utility vehicles (SUV’s) on the market the Range Rover Sport. Promotion is all around us and some even argue it is an unescapable aspect of our society. Society in the twenty-first centruy is known to be constructed off of promotion and commodification. In order to evaluate the impact of promotional culture on my chosen artifact as well as on me as a consumer, keyRead MoreThe Role Of Culture And International Marketing2059 Words   |  9 Pagesâ€Å"As no two  cultures  or two individuals are quite alike, the  cultural differences  and potential incompatibilities that the interactants bring to a specific encounter can add complexity to the counseling experience.†.which is said by Carmella H. Woll(1996). As is widely known that the culture play a very important role in people’s lives, such as that the way of thinking and doing are all related to the culture. According to what Hofstede found that the different culture and social background will makeRead MoreInternational Marketing: Products and Culture3476 Words   |  14 PagesProducts and Culture As a marketer, we all know that a product is more than a physical item: It is a bundle of satisfactions (or utilities) that the buyer receives. These utilities include its form, taste, colour, odour, and texture; how it functions in use; the package; the label; the warranty; and any other symbolic utility received from the possession or use of the goods. In short, the market relates to more than a product’s physical form and primary function. The values and customs within aRead MoreThe Impact Of Culture On International Marketing Communication1486 Words   |  6 Pagescultural factors occurring in marketing communications. Therefore, it discusses the following: †¢ Key issues in cross-cultural marketing communication which shows identifying the cultural factors to support marketing communication in the proposed markets and pre-requisites for cross-cultural communication. †¢ Culture-related barriers to marketing and how to approach this issue in order to achieve success in international markets. †¢ Effects of culture on international marketing communication and the needRead MoreMarketing Across Culture Success or Dilemma1130 Words   |  5 PagesTable of contents Marketing across culture: 3 Reasons of this dilemma 3 Proposed solution: 5 Pluralism: 6 Cultural analysis before marketing: 6 Change management strategy: 7 Marketing across culture: Marketing across culture is one of the biggest issues which multinational companies have been confronting nowadays. Since marketing is an important factor for the propagation of a particular product or company, marketing plan should also be effective simultaneously. Every organizationRead MoreEssay on Marketing Strategies to Different Cultures1294 Words   |  6 PagesWhen marketing our products across cultures, without doubt we are going to face with cultural differences that exist among the different markets that we are focusing. The challenge that we faced includes our ability to identify the differences in the various cultures as well as finding ways to ensure that we do not upset the consumers by not being sensitive to cultural differences that exist within different markets. Being a multi cultural nation ourselves, we are no stranger to cultural differencesRead MoreCulture Is Pervasive in All Marketing Activities2586 Words   |  11 Pages | | |Culture is pervasive in all marketing activities |3 | | | | |â€Å"One World Culture† Read MoreCelebrity Culture and Mass Marketing Essay4404 Words   |  18 PagesDissertation Proposal â€Å"Celebrity Culture and Mass Marketing† A proposed study on the effects of celebrity culture on consumer perception and behaviour; and how this is affecting the marketing techniques being used by UK businesses Contents Background 5 My Proposal 5 Literature review 5 Methodology 8 Limitations 9 Application 10 References 12 Appendix 13 Appendix A- Performa 13 Background Celebrity culture has been around for many years, however throughout the last ten

Letter to Headteacher Free Essays

Wednesday 11th January 2012 Dear Mr. Headteacher, While I appreciate the many benefits of our school, I think there are still some problems. A big, the bigger, the biggest problem is school uniform. We will write a custom essay sample on Letter to Headteacher or any similar topic only for you Order Now I will like to present you my case for abolishing school uniform and explain to you why ,as a pupil, I feel school uniform should not be mandatory. Statistics show school uniform is not liked by the majority of the students. Think about those poor children that make the clothes of the uniform. I’m going to make a list with the main points of my letter: 1. We all have the right to individuality, to make personal choices and to express our personality. This right of free expression includes the way we choose to dress. Making everyone wear the same school uniform infringes on our rights and is a misuse of authority. We should have the right to choose what to wear, to express our personalities and ,as a way of learning, to make choices about our lives. 2. In my opinion the uniform costs too much. Even though you need money to come to this school, this doesn’t mean that we have to waste money for clothes we can only wear at school because they have the school emblem. 3. Our systems of law and regulation typically punish everyone for the actions of a few. We should take the time needed to solve the problem of the trouble-makers that don’t dress decently rather than apply a general rule. 4. There are plenty reasons to avoid uniforms. One of these is that the idea of â€Å"one size fits all† is totally wrong. If our uniform fits to a boy, it doesn’t mean it fits even to a girl. We have a different-shaped body so the unisex uniform is useless. 5. What is more, uniforms should be abolished from schools because it only causes more conflict between teachers and students, and why do students only wear uniform? The only differences between a teacher and a student are the age and the spelling. We all have the same rights so ,even though teachers have more authority, we should respect each other and don’t abuse of power. 6. Another point is that I find unfair the fact that only we have to wear uniform while bigger boys and girls are free to dress as they like. Would you like it? 7. Finally, wearing a school uniform is not good preparation for our future working lives. Only a few jobs require uniforms. After all, our main role-models at school -the teachers- don’t have to wear a uniform, do they? The definitions of school are : 1. a place (institute) where children go to be educated 2. the process of learning in a school 3. the time during the day when children are working in a school Notice the definitions don’t include the word â€Å"uniform† anywhere. It clearly states that school is an â€Å"institution for learning†. The only thing we learn from having uniforms is that we are so dumb that we can’t choose the clothes for ourselves. To sum up, school uniform is not the perfect solution if you want to avoid people making gangs. There is a better solution: a dress code. While uniforms force all us to wear the same clothes, a dress code give pupils a lot of choice on what to wear. unsuitable dresses can be banned-for example, shirts with vulgar signs, very short skirts, crop tops, bare shoulders†¦ The school in this way could be greatly improved. Thank you for taking the time to read my letter, Yours sincerely, name How to cite Letter to Headteacher, Essay examples

Directors Letter To Juliets Actress Essay Example For Students

Directors Letter To Juliets Actress Essay I am writing to you to aid your research, rehearsal and performance of this fabulous play in which you have the very important role of playing Juliet. Shakespeare wrote the majority of his masterpieces in Stratford-on-Avon but he set the stories in foreign countries, in this case Verona, but based them upon the customs of that time that he knew from the area he worked and lived in. This life was very different to the one we have now with different understandings about how people, especially children, should behave and their attitude towards their parents. This vast difference comes across very strongly in this scene (Act 3 scene 5). Juliet was born into a noble house and in these places marriage was often contracted at a young age for many reasons including property, prosperity and family alliance. But the average age of marriage was still quite high, in the middle twenties. Women married younger than men; with an average gap of three years which is similar to the age of consent which happens to be much younger than that of today. In 1619 it was 12 for a girl and 14 for a boy and again this is apparent in this scene as Juliet is not even 14 when she is betrothed to Paris and consummates her love to Romeo. Shakespeare himself was married at the age of 18 as was normal suggestible by the low marriage age in that period. The reasoning behind this late marriage age is that it took a long time for a couple to acquire enough belongings to set up a household. This why children of noble birth had to respect their parents marriage wishes otherwise they would be left without resources. This induces fear of acting without permission which is strengthened because of their young age which also induces further tragedy. In society of that time, children were expected to obey their parents in all circumstances and parents also had the right to arrange their childrens marriage. Especially their daughters. But this meant Juliet and her fellow females would be subject to this rule twice over: female to male, and child to parent. But religious teaching enforced that children should not be forced into a marriage that they resisted. This scene plays a major part in moving the plot forward and from here the tragedy begins to build as all other characters are either abusing Romeo or saying he is lost forever. Juliets plan to kill herself is very ironic because both Romeo and Juliet end up committing suicide because of their families feud. This feud is exaggerated in this scene because both Lady Capulet and the Nurse try to put Romeo down That same villain, Romeo. Juliets character undergoes massive changes in this scene. At the beginning and throughout Juliet still refers to her mother as Madam or Lady Mother which is extremely polite and expected of her. But her tone of voice changes. Her words have underlying meanings and she is deceiving her parents. This shows she has matured as she is no longer an innocent, obedient, submissive and weak little girl but a strong willed young woman with an independent mind. Also showing this is Juliets emotional state as it gets ever more complex. This must be conveyed to the audience as upset after Romeo leaving, happy about consummating their love on their first night together, yet fear from knowingly doing wrong and confusion about her feelings towards Tybalts death. This scene also shows how Juliet is taking control of her own life by firstly deceiving her parents, out rightly refusing to abide by their wishes and marry Paris but still showing strong devotion towards her husband and lover even though s he faces great peril. The audiences opinion of Juliet vastly improves at this point appealing to their emotional state as human beings and the pity they feel towards her for she cannot be with the man she passionately adores. .u4511699f1f20993a33598771b08edaab , .u4511699f1f20993a33598771b08edaab .postImageUrl , .u4511699f1f20993a33598771b08edaab .centered-text-area { min-height: 80px; position: relative; } .u4511699f1f20993a33598771b08edaab , .u4511699f1f20993a33598771b08edaab:hover , .u4511699f1f20993a33598771b08edaab:visited , .u4511699f1f20993a33598771b08edaab:active { border:0!important; } .u4511699f1f20993a33598771b08edaab .clearfix:after { content: ""; display: table; clear: both; } .u4511699f1f20993a33598771b08edaab { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u4511699f1f20993a33598771b08edaab:active , .u4511699f1f20993a33598771b08edaab:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u4511699f1f20993a33598771b08edaab .centered-text-area { width: 100%; position: relative ; } .u4511699f1f20993a33598771b08edaab .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u4511699f1f20993a33598771b08edaab .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u4511699f1f20993a33598771b08edaab .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u4511699f1f20993a33598771b08edaab:hover .ctaButton { background-color: #34495E!important; } .u4511699f1f20993a33598771b08edaab .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u4511699f1f20993a33598771b08edaab .u4511699f1f20993a33598771b08edaab-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u4511699f1f20993a33598771b08edaab:after { content: ""; display: block; clear: both; } READ: How is conflict portrayed in Shakespeare's 'Romeo and Juliet'? EssayThe fact that Romeo and Juliet are in love at such a young age may seem rather false to many people but this scene proves Juliets undying devotion and love doesnt falter even whilst facing eviction from her family and home. The relationship hasnt changed between Juliet and her mother up until now but it falters when Capulet enters. Lady Capulet is angry and ashamed that her daughter would refuse such an offer and embarrass them so but the slight maternal instinct she must have towards Juliet is overpowered by the above as she doesnt reach out to her daughter to help her. Capulet is extremely angry and ashamed which is understandable as in a noble house, the reputation and respect of the family name had to be maintained. Therefore, the relationship between Juliet and her parents in this scene means she is more isolated and alone than before. This isnt helped by the nurse, who is Juliets closest friend, ho offers no comfort what so ever and even further offends Juliet by abusing Romeo herself. Juliet now has no one to turn to for advice and solace so she feels her only way out is death. If they had been more understanding and not forced a dictatorship upon Juliet, she may not have come to this conclusion. Several themes are developed in this scene and all are big contributors to the final tragedy. Juliet is battling against her parents will about marrying Paris which is surrounded by the authority of the elders, and so is battling for the right to marry the man she loves even though they belong to feuding families. Secondly, there is love versus duty. Should Juliet follow her heart or abide by her duty to do her parents wishes? Comedy versus tragedy is a very important theme as the plot battles within itself even though we know from the chorus at the beginning that fate has already been decided and tragedy will override. All of the events in this plot build up to a final tragedy which is destined to happen as it is foretold that even such a strong and binding love as theirs will not survive the turmoil of feuding familys, family honour and duty to ones parents. Shakespeare uses imagery to build up a picture of the argument between Juliet and her parents whilst using the correct language to inform and hide the true meanings behind Juliets words. At the beginning of this scene Juliet is upset, so should have silent tears running down her cheeks and only the tone of voice should give away her sadness so as to build up the confusion and upset further on in the scene. All of the lines in this scene have double meanings so on lines such as yet let me weep for such a feeling loss they should be delivered carefully and thoughtfully to invoke the dramatic irony. When Lady Capulet starts insulting Romeo, Juliet will feel immediate anger and resentment so the tone of voice should change again to show anger and hatred rather than sadness. What villain madam? must be conveyed defensively without replying too fast to show Juliets instinct to stand up for her husband without alerting Lady Capulet. Juliets speech of refusal to marry Paris is very important because it shows how Juliets character and attitude has changed. It must be said in a strong, clear, determined, defiant and independent voice that contrasts to the puppet-like one of earlier on in the play. Towards the end of the scene the sobbing must be built up especially when Capulet enters the room to show his authority and strength over Juliet. Also, Juliet is becoming more desperate and cautious by the second, so this must be conveyed to the audience in her voice and body language. At the end of the scene Juliet must shrivel up into her quietly confused, desperate and sad frame of mind but still panicky to show her isolation by having fear in her eyes and voice. Her anger must overrule this frame occasionally to express her anger towards the other characters, and her horror and disbelief that the nurse is no longer by her side must also be shown in the line Speakest thou from thy heart? .u4cf3052cfb5b1a271a24ae149e6418b7 , .u4cf3052cfb5b1a271a24ae149e6418b7 .postImageUrl , .u4cf3052cfb5b1a271a24ae149e6418b7 .centered-text-area { min-height: 80px; position: relative; } .u4cf3052cfb5b1a271a24ae149e6418b7 , .u4cf3052cfb5b1a271a24ae149e6418b7:hover , .u4cf3052cfb5b1a271a24ae149e6418b7:visited , .u4cf3052cfb5b1a271a24ae149e6418b7:active { border:0!important; } .u4cf3052cfb5b1a271a24ae149e6418b7 .clearfix:after { content: ""; display: table; clear: both; } .u4cf3052cfb5b1a271a24ae149e6418b7 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u4cf3052cfb5b1a271a24ae149e6418b7:active , .u4cf3052cfb5b1a271a24ae149e6418b7:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u4cf3052cfb5b1a271a24ae149e6418b7 .centered-text-area { width: 100%; position: relative ; } .u4cf3052cfb5b1a271a24ae149e6418b7 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u4cf3052cfb5b1a271a24ae149e6418b7 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u4cf3052cfb5b1a271a24ae149e6418b7 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u4cf3052cfb5b1a271a24ae149e6418b7:hover .ctaButton { background-color: #34495E!important; } .u4cf3052cfb5b1a271a24ae149e6418b7 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u4cf3052cfb5b1a271a24ae149e6418b7 .u4cf3052cfb5b1a271a24ae149e6418b7-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u4cf3052cfb5b1a271a24ae149e6418b7:after { content: ""; display: block; clear: both; } READ: Merchant Of Venice Analysis EssayThe mixed emotions conjured up in this scene and the amount of drama created through the love of two people is phenomenal. It varies from happiness to sadness, anger to disbelief, and various states of confusion. This creates drama through the entire play as it is unpredictable which creates suspense and a feeling that a character is about to explode with emotion at any one time. Shakespeare is very successful at dramatising the situation because of all the mixed emotions and the contrast in social status and society from then to this day. This scene fits in with the entire play because it shows all the contrasts between Juliets previous li fe and her life with Romeo which forced her to mature quicker than is probably good for you. It fits because it shows how deceiving Juliet had to be because of society and because of these wrongs in the society; it shows the tragedy that was destined to happen. I hope this has been of use to you and will aid you to take on this role as it is a very important part and must be performed correctly. I wish you every success with Romeo and Juliet.